10 July 2010
This is a great interview with the Dunkin Donuts' Brand Marketing Officer Frances Allen. She answers questions about regionalization and localization and she talks about the importance of community in her brand. Later, she discusses online marketing and how Dunkin' Donuts sees their role in interacting with their consumers online. And lastly, she gives some great insight about Dunkin' Donuts'...
17 June 2010
Dan Roam has an interesting niche: He's the author of the slightly quirky but highly compelling book "The Back of the Napkin"(http://www.thebackofthenapkin.com/). This book shows readers how to communicate and solve complex problems with simple diagrams. It's well worth the read!
One of the useful tools Roam writes about is the "SQVID", which is an acronym (but don't ask me how to pronounce...
16 June 2010
There's an interesting situation going on right now in the "Big Software" space. SAP and Oracle are competitors. SAP is the long-time, solid, German-run software company; Oracle seems all-American and is run by an aggressive, attention-getting CEO. These aren't just two big software companies; they are microcosms of two social realities.
SAP and Oracle offered generally the same services to...
15 June 2010
As you may know, we worked on Google's initial digital strategy of Google Nexus (which was code named "Google Passion"). You can check out the work we did here (http://www.socialcontrol.com/work/Nexus_One_by_Google/). Our work included brand strategy, interactive marketing strategy, user interface design, and more.
This video series (which we did not produce) discusses the development of the...
Check out our latest facebook app! http://lnkd.in/MAyTK5
Brand case study: Dunkin' Donuts
This is a great interview with the Dunkin Donuts' Brand Marketing Officer Frances Allen. She answers questions about...
Take our Facebook Career Quiz we built for FIDM via Career Builder! http://alturl.com/kktm
One of the most amazing cause related animated shorts I have seen in a while! http://lnkd.in/P3Gv-6
Check out our latest custom Facebook tab for Litehouse Foods! http://alturl.com/jb9g
Newsletter Sign-up
Want to stay connected?
Sign up for our Weekly Updates
and Monthly Newsletter...