9 March 2010
Have you ever walked into a fast food restaurant you'd never been to before and just stared blankly at the overwhelming menu on the wall behind the counter? There are so many options and it's hard to know where to start. That's a challenge in the industry: They want to give people options but every additional option risks overwhelming their clientele.
The same concept exists in creating digital...
8 March 2010
Waaaay back in the day I worked for a big, bureaucratic company that believed memos-in-triplicate were the cutting edge of efficient communication. Even if you are fortunate enough never to sell your soul into one of those places, you're well aware of how they operate.
And here's the problem with working in those places: There is so much "cover your ass" effort going on that output is far less...
5 March 2010
Brands want to build an audience of loyal followers who will not only follow-through with a purchase but will also refer others to the brand. This is the ideal goal. Brands work hard at trying to achieve that ideal goal through various forms of marketing.
But with today's social web, that's not easy for some. The reason is, marketing is no longer a case of brands speaking to an audience, as if...
4 March 2010
Einstein has said: "Things should be as simple as possible and no simpler." That guy was a genius (and he had awesome hair). His idea that things should be as simple as possible and no simpler is like the Ockham's Razor of the design world.
We've developed a workflow processes here at Social Control that has served us well over the years. It's as simple as possible and no simpler. Sure there...
We digitize brands! Find out more at: http://socialcontrol.com/capabilities/
Before Transpera became a household name in mobile video deployment, we created their website to position the start-up as...
Principle of Design: The problem of the menu
Have you ever walked into a fast food restaurant you'd never been to before and just stared blankly at the overwhelming...
The balancing act between bosses and brand users
Waaaay back in the day I worked for a big, bureaucratic company that believed memos-in-triplicate were the cutting edge of...
At Social Control, it's our mission to explore all methods of digital creative expression. Check this...
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