Social Control

Social Control Launches Mobile Website

12 December 2009

Digital creative studio Social Control has recently launched a mobile version of its official website. The mobile site is integrated directly with the content management system and features all of the sections of the full site with content optimized for mobile browsing. A few mobile specific sections had to be created in the CMS to make some of the more complex content accessible on mobile devices.

The new site is congruous with Social Control's visual branding, with creative inspired by the main site and elements pulled from the studio’s marketing materials to create a look cohesive with the rest of its identity. Additionally, mobile-specific interactive elements were designed to enhance the experience of visiting the site on a handheld device, such as rotational 3D transitions between sections and smooth, swipe operated image galleries on touch screen devices.

Three versions of the mobile site were built to maximize the quality of the experience on every device, including basic HTML, XHTML/CSS, and XHTML/CSS with JavaScript. The Social Control live server is equipped with a detection script that leads users to the version of the site optimized for their device, operating system, and browser.

In spite of the complexities of developing for multiple browsers and operating systems that have not yet been standardized, the production process was simple. Once a unique mobile design was finalized, Social Control was able to leverage existing code to bring it to fruition.

Remarkably, the mobile site manages to keep intact all of the features available on the main site, with variant functionality depending upon the technology with which the accessing device is equipped. The mail sign up, RSS feed, galleries, and video all have functional equivalents in the mobile versions of the site.

Recognizing that mobile is one of the dominant distribution channels for digital content and is becoming more relevant every day, Social Control has been focusing heavily on honing its expertise of the medium. The agency has worked hard to establish a credible reputation in the field, pushing its clients to explore the space with mobile websites, apps, and message campaigns.

“It was never really a question for us,” replied Sr. Digital Strategist Julia Bartine, when asked what made the agency decide to move forward with a mobile website. “Mobile is such a powerful tool in 21st Century advertising; we sell most of our clients on mobile sites and we practice what we preach.“

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