http://socialcontrol.com/The latest information social controlen-usWed, 10 Mar 2010 23:05:28 GMTWed, 10 Mar 2010 23:05:28 GMThttp://blogs.law.harvard.edu/tech/rssDesign Militia (www.designmilitia.co.uk) RSS Generator 1.1admin@socialcontrol.com (Admin)admin@socialcontrol.com (Admin)http://twitter.com/wecontrol/statuses/10295901659/Social Control develops concepts that become the thread linking strategy, creative, and technology across all digital platforms.Thu, 11 Mar 2010 00:03:38 GMThttp://twitter.com/wecontrol/statuses/10295901659/http://socialcontrol.com/work/Truth_Pet/As part of the "Do You Have What It Takes to Be a Tobacco Exec?" campaign we created this facebook application. As users add the app to their profiles that mustache grows and grows.Wed, 10 Mar 2010 14:55:01 GMThttp://socialcontrol.com/work/Truth_Pet/http://twitter.com/wecontrol/statuses/10251920296/We digitize brands! Find out more at: http://socialcontrol.com/capabilities/Wed, 10 Mar 2010 02:47:11 GMThttp://twitter.com/wecontrol/statuses/10251920296/http://socialcontrol.com/blog/Dipping_your_toe_into_another_pond/The world of media is constantly evolving and brands that have stood the test of time in one type of media may want (or need) to stay relevant by shifting their presence into another type of media. From print to TV. From TV to web. From web to social media. You get the idea. How can a brand do that effectively?The most important thing is this: The fundamental experience that your audience feels when they encounter...Wed, 10 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Dipping_your_toe_into_another_pond/http://socialcontrol.com/work/Transpera/Before Transpera became a household name in mobile video deployment, we created their website to position the start-up as a premier player in today's emerging mobile landscape.Tue, 09 Mar 2010 18:57:00 GMThttp://socialcontrol.com/work/Transpera/http://socialcontrol.com/blog/Principle_of_Design_The_problem_of_the_menu/Have you ever walked into a fast food restaurant you'd never been to before and just stared blankly at the overwhelming menu on the wall behind the counter? There are so many options and it's hard to know where to start. That's a challenge in the industry: They want to give people options but every additional option risks overwhelming their clientele.The same concept exists in creating digital media...Tue, 09 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Principle_of_Design_The_problem_of_the_menu/http://socialcontrol.com/blog/The_balancing_act_between_bosses_and_brand_users/Waaaay back in the day I worked for a big, bureaucratic company that believed memos-in-triplicate were the cutting edge of efficient communication. Even if you are fortunate enough never to sell your soul into one of those places, you're well aware of how they operate.And here's the problem with working in those places: There is so much "cover your ass" effort going on that output is far less...Mon, 08 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/The_balancing_act_between_bosses_and_brand_users/http://twitter.com/wecontrol/statuses/10082672413/At Social Control, it's our mission to explore all methods of digital creative expression. Check this out...http://alturl.com/w3znSat, 06 Mar 2010 17:43:11 GMThttp://twitter.com/wecontrol/statuses/10082672413/http://socialcontrol.com/blog/Why_brands_arent_getting_on_board_with_social_media/Brands want to build an audience of loyal followers who will not only follow-through with a purchase but will also refer others to the brand. This is the ideal goal. Brands work hard at trying to achieve that ideal goal through various forms of marketing.But with today's social web, that's not easy for some. The reason is, marketing is no longer a case of brands speaking to an audience, as if it were a...Fri, 05 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Why_brands_arent_getting_on_board_with_social_media/http://twitter.com/wecontrol/statuses/9980787172/Many clients ask what is a Viral Video? Watch this and see... http://www.youtube.com/watch?v=EY39fkmqKBMThu, 04 Mar 2010 16:42:37 GMThttp://twitter.com/wecontrol/statuses/9980787172/http://socialcontrol.com/blog/Social_Controls_4_phases_of_greatness/Einstein has said: "Things should be as simple as possible and no simpler." That guy was a genius (and he had awesome hair). His idea that things should be as simple as possible and no simpler is like the Ockham's Razor of the design world. We've developed a workflow processes here at Social Control that has served us well over the years. It's as simple as possible and no simpler. Sure...Thu, 04 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Social_Controls_4_phases_of_greatness/http://twitter.com/wecontrol/statuses/9941215157/Social Control is looking for a Mobile Application Developer to join our team. Learn more here (http://www.krop.com/jobs/z9ppj/)Wed, 03 Mar 2010 21:20:32 GMThttp://twitter.com/wecontrol/statuses/9941215157/http://twitter.com/wecontrol/statuses/9899254621/Society is already networked, it's up to you to utilize technology and provide connectivity to your brand.Wed, 03 Mar 2010 00:27:44 GMThttp://twitter.com/wecontrol/statuses/9899254621/http://socialcontrol.com/blog/Digital_Paradigm_Why_you_dont_HAVE_to_be_on_Twitter/You're sitting at your desk sipping your Venti latte and secretly playing a game of Minesweeper when your phone rings. It's someone from the executive suite who is wondering what the brand is doing about Twitter. The exec says "my grandkids keep talking about it. It seems to be big. Are we doing anything with Twitter?"What will your answer be? If you haven't had that phone call yet, you...Wed, 03 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Digital_Paradigm_Why_you_dont_HAVE_to_be_on_Twitter/http://twitter.com/wecontrol/statuses/9863615782/New media destroys the limits of old media. Anything is possible!Tue, 02 Mar 2010 06:36:44 GMThttp://twitter.com/wecontrol/statuses/9863615782/http://socialcontrol.com/blog/Developing_ideas_for_your_next_initiative/I'm always reading across a variety industries and sometimes I find a gem that someone has written for an entirely different purpose that works for something I’m doing. And that's the case with the blog I'm about to show you.When it comes to communicating brands, the sky is the limit: There are so many things you can do. Where to start? There's a blog post at Instigator Blog that...Tue, 02 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Developing_ideas_for_your_next_initiative/http://socialcontrol.com/blog/Keeping_creative_people_on_task/When you're working with creative people to develop brand communication and brand marketing initiatives, it can be easy to have them take off down proverbial rabbit trails. While sometimes rabbit trails can lead to innovative breakthroughs, they can often lead to time-wasting dead-ends that don't help to move the project forward.Managing creative people requires that you find the right balance between...Mon, 01 Mar 2010 00:00:00 GMThttp://socialcontrol.com/blog/Keeping_creative_people_on_task/http://twitter.com/wecontrol/statuses/9767113170/Social Control is looking for a Flash Developer. Find out more at http://www.krop.com/jobs/m8ppm/Sun, 28 Feb 2010 07:03:51 GMThttp://twitter.com/wecontrol/statuses/9767113170/http://twitter.com/wecontrol/statuses/9699607836/Society is already networked, it's up to us to create channels within it.Fri, 26 Feb 2010 22:25:42 GMThttp://twitter.com/wecontrol/statuses/9699607836/http://twitter.com/wecontrol/statuses/9652280447/Creativity is iterative. Don't try to solve it all at once.Fri, 26 Feb 2010 00:49:32 GMThttp://twitter.com/wecontrol/statuses/9652280447/http://socialcontrol.com/blog/Stories_in_digital_marketing/Since the dawn of time, when our two-celled ancestors gathered around the campfires in their tiny caves and listened to the really old one-celled ancestors, stories have been an important part of our lives.When you turn on the television, you'll never NOT hear a story. Of course sitcoms and dramas offer up stories, but so does the news. And documentaries. And when you're gathered around the watercooler...Fri, 26 Feb 2010 00:00:00 GMThttp://socialcontrol.com/blog/Stories_in_digital_marketing/http://socialcontrol.com/blog/Element_of_design_Consistency/Brands already know the value of consistency in design and marketing. After all, brands are all about a consistent "face" to the ultimate user or audience of that brand.When it comes to brand consistency, there are often rules like color usage, logo placement, and how to use the brand name in a sentence. These are good branding practices and have been the standard operating procedure for most good brands...Thu, 25 Feb 2010 00:00:00 GMThttp://socialcontrol.com/blog/Element_of_design_Consistency/http://twitter.com/wecontrol/statuses/9590874472/Innovate to survive. Survive to Innovate.Wed, 24 Feb 2010 20:19:00 GMThttp://twitter.com/wecontrol/statuses/9590874472/http://socialcontrol.com/blog/Save_the_Persona_from_Extinction/Personas are used by marketers to help them identify and define who they are marketing to. A persona is a short description of a person – a name might even be attached – who typifies the audience that a marketer is trying to target. But with many brands – especially new ones – bypassing the world of traditional marketing, personas run the risk of becoming extinct.But we need...Wed, 24 Feb 2010 00:00:00 GMThttp://socialcontrol.com/blog/Save_the_Persona_from_Extinction/http://twitter.com/wecontrol/statuses/9540308691/A good brand is like a planet: It has a gravitational pull.Tue, 23 Feb 2010 20:02:09 GMThttp://twitter.com/wecontrol/statuses/9540308691/